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Origination

Originating loans is a costly and often random spend. If that is your experience, and you want to increase the conversion rate and identify cohorts of underlying credits with a better risk/return profile, we can help.

What We Do

From spend to conversion.

Online Marketing

Complete digital marketing strategy and website maintenance
Google SEO
Facebook and other social-network CAC optimisation
Optimal online acquisition via broker channels

Origination Cost Monitoring

Cost monitoring of marketing spend across channels
Day-to-day reporting on the efficacy of marketing spend
Working with the portfolio manager to determine origination channels against risk profile and credit quality

Increasing Conversion Rate

Focused marketing to clients with a high probability of acceptance
Dynamic marketing strategies that move in sync with the customer base

Alpha Identification

Identifying cohorts of clients wrongly classified by traditional scorecards
Using unique datapoints to predict quality prime borrowers within subprime datasets
Scorecard development for cohorts without credit history or cross-jurisdiction data

The Cepheus Advantage

Why teams choose Cepheus

Experience-Driven Approach

We have direct experience of seeing several such businesses in this space and can offer actionable strategies that immediately reflect in bottom lines.

Adaptive Approach

We are not tied to traditional models and are always looking to change strategies depending on how customer preferences evolve.

Parallel Solution

The solutions we suggest can be implemented alongside your existing business. We don't fix it if it isn't broken.

Let's Talk

Turn your accumulated data into your next moat.

Whether you run a credit business, a consumer brand or anything data-rich, Cepheus can streamline operations, sharpen decisions and build the platform you grow on.

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