Cepheus Analytics

Originations

Originating Loans is a costly and often random spend. If that is your experience and you want to increase the conversion rate and identify cohorts of underlying credits with a better risk/return profile, we can help.

Online Marketing

Complete digital marketing strategy and website maintenance
Google SEO
Facebook/other social network CAC optimization
Optimal online acquisition via broker channels

Origination cost monitoring

Cost monitoring of marketing spend across channels
Day to day reporting on efficacy of marketing dollars
Working with portfolio manager to determine origination channels vs risk profile and credit quality

Increasing Conversion Rate

Focused marketing to clients with high probability of acceptance
Dynamic marketing strategies to move in sync with the customer base

Alpha identification

Focus will be on identifying cohorts of clients who are wrongly classified by traditional scorecards
Using several unique datapoints to predict quality prime borrowers among subprime data sets
Scorecard development for cohorts without any credit history or cross-jurisdiction data

Cepheus Advantage

Experience Driven Approach

We have direct experience of seeing several such business in this space and can offer actionable strategies which will immediately reflect in bottom lines

Adaptive Approach

We are not tied to traditional models and are always looking to change strategies depending on how customer preferences evolve

Parallel Solution

The solutions we suggest can be implemented alongside your existing business. We don’t fix it if it isn’t broken